UK Coverage
National
Industry Focus
Children's Education & Activities
About
Baby and toddler class franchise from Oxford, founded in 2000, with more than 45 franchisees.
Information
Baby College runs weekly classes for babies and toddlers from birth to four in community venues, combining music, movement, sensory play and signing. It also offers baby massage courses and sessions in nurseries. The business started in 2000 and is based in Oxford, and its CEO, Bea Waterfield, joined as a franchisee before taking over the company.
Franchisees hire local venues, and most start with three or four mornings a week. No teaching or childcare qualification is needed. Training runs in person and online, covering class delivery, baby massage, setting up the business, marketing and safeguarding. Ongoing support includes help from head office, a first-year support group and business coaching. The brand reports more than 45 franchisees in the UK and abroad.
For details of the franchise package and current territories, see the brand's own franchise page.
Details checked against the brand's website in October 2026.
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Baby College
